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Exhibition -

youasme measyou - The Social Show: The art of sharing

youasme measyou - The Social Show: The art of sharing

Exhibition overview:


27 Oct - 22 Dec 2012

TORCH gallery


 

Dutch fashion label yousasme measyou will be exhibiting at TORCH gallery Amsterdam from the 27th of October until the 8th of December . The Social Show centers on the art of sharing, a mentality closely connected with the knitwear- and jersey-label started by Mark van Vorstenbos and Twan Janssen. These pioneers of the fashion industry established their brand in 2010 with the help of crowdfunding. Since then the concept of sharing is interwoven in all their activities, ranging from design and financing to their way of communication.

 

 


 

A shared effort - Mo van der Have, director of TORCH gallery and one of the 'founders' of youasme measyou, invited the label to design an exhibition focussing on this unique way of doing business. Van Vorstenbos and Janssen will take over the gallery in an effort to find new founders. To achieve this goal the label approached persons already in their founders-network. Together with the photographic duo Blommers/Schumm they made a series of portraits of founders wearing their favorite piece of clothing desigend by the youasme measyou. These portraits will cover the gallery walls. A soft-touch executive desk by Riëtte Wanders will offer visitors the opportunity to contractually commit themselves to the label on the spot. By doing so they will become part of the 'family of founders'.

 

The Social Show is the latest in a long line of fashion-related exhibitions organised by TORCH. Previous presentations at the gallery included Viktor & Rolf, Raf Simons and Inez van Lamsweerd & Vinoodh matadin. The fashion photography by Blommers/Schumm has been exhibited here several times as well.

Most of these exhibitions revolved around the social context of fashion, which has led to relevant additions to contemporary visual culture time and again. Youasme measyou can be seen as a representation of a deeper lying wish for thinking and acting as a community within this perspective.

 

About youasme measyou

youasme measyou specialises in high quality knitwear and jerseys for man and women. Refined designs surpassing the boundaries of the seasons and with free movement in any wardrobe. Youasme measyou concentrates on the similarities between people - the brand's name suggests inclusiveness rather than exclusiveness. The label was founded in 2010 by using crowdfunding and connects consumers with producers and designers.

 

Youasme measyou is more than a fashion label. It envelops a specific approach to the world that surrounds us. It presents innovative design in knitwear and innovates communication and participation. Previously the label was noticeable though its Park Store concept; virtual flagshipstores located in parks all over the world which can be visited by using the YOUASME app.


youasme.com